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Owned by the US based Singer Corporation, Matsumoku also manufactured wooden cabinets for sewing machines and consoles for television sets.
Morris guitar catalog pro#
Matsumoko produced guitars for Epiphone, Aria Pro and Washburn, among others. Rose Morris chose Matsumoko, a Japanese private label guitar manufacturer, to build their their new guitar line. With amplifiers out of the way, Rose Moris now turned its attention to guitars. A deal was struck between Dallas and Rose Morris and Vox amps continued to roll out of the Shoeburyness facility. As the former Vox facility was still operational, Dallas Arbiter offered to continue Vox amp production for Rose Morris. Prior to the sale to Rose Morris, Dallas Arbiter manufactured Vox amplifiers in their facility in Shoeburyness, Essex, England. Rose Morris could sell now Vox gear anywhere in the world.Īs they were a distributor rather than a manufacturer of musical products, Rose Morris did not have any facilities to build amplifiers or guitars. Vox was again reunified as a single, UK based company. Rose Morris successfully negotiated the purchase of the US trademark and distribution rights for Vox from Whirlpool, the parent company of Thomas Organ, in 1979. This thirteen year old agreement blocked the importation of Vox gear from the UK to the US. Due to a deal struck between JMI and Thomas Organ in 1966, Thomas still retained the exclusive North American trademark and distribution rights for Vox. However, the purchase from Dallas Arbiter offered Rose Morris only the European rights for the Vox trademark. The UK based musical distributor Rose Morris purchased Vox from Dallas Arbiter in 1978. Unfortunately, retail sales failed to meet expectations. For the next six years, Dallas struggled to regain the prior glory of Vox while selling only amps, effects and an occasional Italian made keyboard. Upon the 1973 purchase of Vox by Dallas Arbiter all guitar offerings were dropped. At the same time, Vox was faltering as a company and put up for sale in 1972. Three additional Japanese instruments joined the line: a Les Paul clone named the "V.G.2," an SG guitar clone named the "SG 200" and an SG bass clone named the "SG Bass." A "Classic" acoustic guitar was also offered.
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The 1970 Vox catalog eliminated all of the former Italian made Vox guitars. The result of these changes can be seen in the 1969 "Giant Sounds" guitar catalog. M ost of the Italian made Vox models were also dropped in favor of new Japanese models: a six string guitar named the "V.G.6," a twelve string guitar named the "V.G.12" and a bass guitar named the "V.G.4." The body shape of all three instruments resembled the Gretsch Country Gentleman. Italian made Vox guitars filled the pages of the 1964 through 1968 Vox product catalogs.Īs the demand for Vox products waned in 1968, Vox suspended in-house production of stringed instruments. These earliest Vox guitars were assembled in the Vox plant in Dartford Kent from bodies and necks fabricated by several UK furniture companies.Īs the demand for guitars grew on the heels of the "British Invasion," Vox reached out to the Italian manufacturers Crucianelli and Eko to expand the range of models offered. The first guitars and basses produced by Vox were introduced in the 1962 "Choice of the Stars" catalog. 1970 Morris Acoustic Guitar Catalog - 06 Pagesġ982 Morris Acoustic Guitar Catalog with Flyer & Pricelist - 15 PagesĬopyright © 2000 - 2021 Vintage Guitars All Rights Reserved.Vox Standard 25 Guitar - Model 3501 (L), Model 3500 (R)Īfter a ten year absence in the market, Vox started offering guitars again in 1982.